Project Overview
The campaign took place over ~2 months (October 6th to December 5th) and aimed to promote the release of the Arcane series.
Our Role
- Coming up with original local content for Twitter, Instagram, Facebook and TikTok 
- Manage LoL accounts on social media platforms (Facebook, Twitter, Instagram) and local content editorial calendar 
- Produce all local content related to Arcane, including TikTok videos 
- Produce a complete and detailed post-campaign report 
Results
- 16M+ IMPRESSIONS 
- 967K+ INTERACTIONS 
- 6% ENGAGEMENT RATE IN AVERAGE 

 
                       
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                