Project Overview
For the release of Far Cry 6, Ubisoft trusted us to help them on their social media launch campaign.
The campaign took place over 2 days (October 6th & 7th) and aimed to promote the release of the game with a campaign on Twitter and Instagram: #SouvenirDeYara.
The community was invited to create their own customized postcard based in the game’s universe. As a reward, a giveaway was organized with many prizes to win.
To maximize the performance of the campaign and its interactions, we used a Twitter bot.
The community was invited to take a picture of themselves using an Instagram filter to create a customized postcard to share with their friends in stories.
The Instagram filter of the campaign
Our Role
Define the complete social media campaign
Manage Twitter and Instagram accounts during the two-day campaign
Produce all campaign content
Design the Twitter bot and Instagram filter
Cover the campaign live on social media
Produce a complete and detailed post-event report
Results
819.9K+ impressions
25.3K+ engagements
2.4K+ postcards generated
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